Hook, Line & Sinker

It totally had me. Images of people starting their days with the sun rising and so much hope ahead of them… all to the tune of a very influential song, "Today" by the Smashing Pumpkins. I hoped during the first 20 seconds that it was going to be a commercial for something inspirational. I would've been ok with a Nike commercial. Sadly it was a Visa commercial. Visa didn't get me into the financial situation I'm in (it's like saying guns don't kill people, people do) but I was left flattened and confused at how all that inspiration ties into Visa and having a credit card. I mean, I get it…the message is simple enough… but, really?! Visa?

Anyways, now that I totally let the cat out of the bag… try watching it for what it is. It's a great commercial with a great imagery and one of my favorite voice-over voices (I won't ruin that for you). I like to watch it and pretend it's going to be a different product at the end. Kind of like during a suspenseful movie when you try to will a different ending, or maybe that's just me. Another idea would be to watch it for the first 25 seconds then move on…allowing the song and the images to be ingrained as a positive message before the Visa logos are plastered across the screen.

An inspirational message brought to you by the fine folks at Visa.