A Goal – Improve our Image

One morning, like many mornings, Sally and I sat with our second cup of coffee chatting about what we want to accomplish for that day. The conversation (as it often does) moved towards our new Photography Business (shameless plug “check us out at http://www.seastudio.us/”) and what we could do to build our brand. Out came the black notebook which is where it all starts. Another outline of ideas became goals but we touched on one that felt a little funny to talk about.

At the time I had lost about 25 pounds and I was feeling pretty good because I was back to the weight I’ve spent most of my adult life at…right around 255. I convinced myself that 255 was the weight my body “liked” to be, it was easiest to maintain and I felt it was who I was, my identity. (See this previous post to learn how I got over this). The idea of making goals isn’t about dwelling on the current state of affairs so we let our minds wander.

Our business gave me another reason to succeed. I wasn’t letting me down by not trying harder…I’d be letting down my wife (even though she wouldn't agree with that;) and possibly our well-being, our business. I know, I know, it can seem a little vain, almost narcissistic but seemed as valid then as it does now. Building a brand is a huge part of our business and gave me a goal beyond myself. I hit 218 this weekend and as I get closer to the number we wrote down that day the more I think maybe I sold myself short. An interesting, unexpected twist on goal setting!